In today’s digital age, understanding user behavior is crucial for organizations looking to optimize their online presence. Google Analytics 4 (GA4) is the latest evolution of Google’s web analytics platform, designed to measure and analyze user interactions on websites and mobile apps..
Today, many organizations are looking to unlock insights from data to add more value to their business. But as the amount of data grows to gigabytes, terabytes, or even petabytes, it is difficult to ingest, store, and analyze that data. In this case, you need an effective enterprise data warehouse..